Radio Prague has a piece on a story that made headlines here this week: Pilsner Urquell is now cheaper in Germany than in the Czech Republic. I performed the role of the talking head in the story, a complicated mess of pricing, market share and currency fluctuations which ultimately boils down to the following:
Pilsner Urquell is now cheaper in Germany than in the Czech Republic.
Not everything I said made it into the web version, and there were quite a few things I didn’t get to mention before the interview ended. One part that got cut off from my take on the German appreciation for Pilsner Urquell was the fact that German Pilsner-style beers use a place name as an adjective in connection with the word, such as “Bamberger Pilsner,” in homage and in deference to the original.
However, I did get to mention something that has been bugging me for a while: Heineken is being promoted in the Czech Republic at the expense of quality local beers.
