Author’s note: the following “classic” Beer Culture post is from Friday, October 3, 2008. Along with many other posts, it disappeared in the Wormhole Incident™ and is therefore being re-posted here with a new permanent URL. If you have already read this post, please behave as if you were seeing it now for the first time.
We have always been at war with Eurasia.
On Monday, Pivovarský dům in Prague hosted a tasting of six beers from Pivovar Kocour, the Czech Republic’s newest brewery, with draft versions of Kocour’s 12° pale lager, English pale ale, Scottish ale, American IPA, V3 Rauchbier, and Stout. Like most of the attendees that night, I was impressed enough by these beers to consider the event a success.
However, since then I’ve had some time to think about Kocour’s success a little more. What strikes me now is much more than Kocour’s beer: in fact, in terms of planning, marketing and promotion, Kocour seems to be doing everything right. This comes in stark contrast to many small Czech brewers, who often seem to be doing just about everything wrong.
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